THE TOT + EVERAFTER SUMMER POP-UP STORE HITS THE HAMPTONS
Shop a premium assortment of apparel, toys, and gifts from babies to big kids.
The Tot and Everafter are collaborating to bring a one-of-a-kind pop-up store to the Hamptons until August 13. The East Hampton Summer Pop-up will feature a highly curated selection of The Tot’s best-selling and unique baby products, as well as stylish outfits for little kids, big kids and even parents handpicked by the fashion gurus at the NYC-based retailer, Everafter.
When Nasiba Adilova launched The Tot in 2016, her mission was to offer trusted advice to modern parents who wanted products that were safe for their family and kind to the planet without compromising on style. She sought the best baby products on the market and had them rigorously tested for health, safety, innovation, and style before giving them the Tot tick of approval. Each product featured on The Tot is free from harmful chemicals, produced as sustainably as possible and beautifully crafted to please all the senses.
“When I was pregnant with my first child, I did so much research on what was best for my baby and me,” says Nasiba. “I wanted to put all my knowledge to work and build a place where moms can come and talk to each other, figure out problems and work together. Our goal is to create an unbiased resource for parents. We won’t sell anything that hasn’t been tested and tried by our team of experts and expert mamas. I’m beyond excited about collaborating with Everafter to showcase our beautiful child-focused products in the Hamptons.”
Everafter was founded in New York City by husband-and-wife powerhouse team and INTERMIX co-founders Haro Keledjian and Sari Sloane Keledjian. Discouraged by the lack of stylish clothing on the market for their three young children, they cherry-picked the best outfits from the most on-trend designers and brought them together in a one-stop lifestyle boutique for boys and girls aged 4 to 16. With three locations in New York City and recently opening a fourth in Santa Monica, California, Everafter boutiques feature designer apparel by the likes of Stella McCartney and Little Marc Jacobs as well as casual styles by Aviator Nation and Spiritual Gangster.
“We’re really glad that we found such an amazing space in East Hampton for the summer. We’ve got a lot of exciting events and collaborations coming up with our brands so make sure to pop by. We’ve teamed up with The Tot – the destination for mamas and mamas to be.” says Sari. “The Tot is the perfect complement to our brand, and now we can cater to the entire family, from little kids to big kids and even parents, with our sister concept, the westside.”
The Hamptons Summer Pop-up will feature a selection of The Tot’s best-selling products, including apparel for babies and toddlers, nursery décor, toys, and gifts. You’ll also find a range of carefully crafted products by smaller artisan brands, such as Anne Clair Petit, Eco-Kids non-toxic crafts, Green Toys made from 100% recycled plastic, handcrafted educational toys from The Wooden Wagon that encourage imaginary play, and beach-ready swimwear from Stella Cove, Sunny Life and more.
The Tot’s concierge team will be on hand to talk customers through their products, offer demonstrations, suggest gift ideas for children of all ages and help mamas-to-be set up their baby registries.
The Hamptons Summer Pop-up is located at 51 Newtown Lane, East Hampton, New York and will be open until August 13.
10 am to 6 pm Monday to Saturday
11 am to 5 pm on Sunday