WAYB was founded by a team of parents who have a passion for travel and are the makers of top-of-the-line, rugged, and portable outdoor gear. The brand's first product, the stylish Pico car seat, has a super sleek, innovative design and is made of aerospace-grade aluminum, making it eco-friendly, ultra-portable, and one of the most durable travel seats on the market. Inspired and designed by parents who love to travel just as much as they did before they had kids, WAYB is here to make that experience easier than ever before.