Risewell founder Kori Estrada and her child lying on a bed
When RiseWell’s founders, Kori and John Estrada, found out that they were expecting their first child, they began ridding their home of any products that could cause harm to the growing family. They were frustrated to find that natural alternatives to many oral care products weren’t as effective, contained hidden toxins, and would often cause more harm than good. Inspired to find a better solution, they teamed up with Kori’s dentist brother, Dr. Derek. Their research led them to the gold-standard in Japanese dental care: an ingredient called hydroxyapatite. Hydroxyapatite is a naturally occurring mineral that makes up 97% of our teeth’s enamel, and it is scientifically-proven to chemically bind your tooth surface without toxicity or inflammation. A few hundred prototypes later, RiseWell was born. Today, each RiseWell product is developed, tested, and approved by a panel of leading dentists and doctors, insuring that your family receives premium, safe, and effective home dental care.

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