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Faced with mounting evidence about the ill effects of plastic on our health and our planet, an American husband-and-wife team decided to create a truly innovative bottle system that would eliminate plastic. No more hidden plastic spouts, lids or collars like their competitors – Pura bottles were to be made entirely from stainless steel and silicone. Not only did they get rid of nasty chemicals – making them the only bottle brand in the world to be certified as NONTOXIC by MadeSafe,org – but they almost entirely eradicated waste with their “One Life… One Bottle” mantra.