With over 25 years’ experience, Playsam’s unique, playful designs make it a world leader when it comes to producing toys that help children learn. Based in Kalmar, Sweden, Playsam products are now stocked in more than 50 countries worldwide, and the company has partnered with businesses as diverse as Saab and Starbucks. At Playsam, the emphasis is on fusing beauty and function, and superior design is at the heart of everything they do. From the classic Roadster Car to the inventive Rocking Rabbit, children are encouraged to role play, create, build and imagine with Playsam’s toys. Safety is paramount at Playsam, and all toys are painted with lead- and toxin-free lacquer.