Miniland was founded upon the concept that each child has an inner light, and that the world is a better place when we experience our children's growth as a collective journey. Each Miniland product is designed to encourage experimentation with the world from multiple perspectives, using a learning-by-doing, hands-on approach. Inspired by Gardner's theory of multiple intelligences, Miniland believes that intelligence in children is not a single, static quality, and is always evolving. Their aim is to uncover a world of experiences in learning and play, while providing an open-ended range of eco-friendly and non-toxic learning tools to do so.