After finding it difficult to breastfeed her first child discreetly and comfortably in public, Sharon Oved created a nursing cover that quickly caught the eye of fellow mamas. With the encouragement of friends (and even strangers), Sharon founded L'ovedbaby. Today, the brand produces 100% GOTS-certified organic cotton nursing covers as well as a full line of clothing that is always non-toxic, fair trade and designed with comfort in mind. Free of flame retardants, PVC, AZO dyes and GMOs, each L'ovedbaby item is ethically made in India. Driven by her own mother's cancer diagnosis to live life with gratitude and meaning, L’ovedbaby donates a percentage of their profits to various breast cancer charities every year.