Founded in 2016 by Amy Groom and her sister-in-law, Sally, Louelle makes luxury sleeping bags, bedding, towels, accessories and apparel for babies and children. Designed in both the brand's New York and Melbourne studios, Louelle's collections are intended to create a minimal, soft and calm environment through the use of light linen fabrics and simple silhouettes. Because ethical and sustainable production methods are at the heart of the company's ethos, all of their pieces are crafted responsibly in India.