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Created by artist and designer Molly Goodall in 2010, Little Goodall was born of Goodall’s frustration with her two-year-old’s refusal to wear the hoods in his coats. Looking for a solution that would be both practical and stylish, the designer (who has a background in childrenswear, toy design, and fine art) designed the original Ferocious Felt Lion coat to help inspire him to put his hood up in the cold. When he friends commented and began placing orders, Little Goodall was born! Molly is also the author of the creative sewing book Wild Things to Sew and Wear, published in 2014.