After struggling to find the right diaper bag during her first pregnancy, Lauren Kutting founded Life in Play in 2014. She found it hard to settle on one diaper bag to replace all the others she owned at the time, but had an idea - what if she could create an insertable organizer that could fit into her handbag, and easily be taken out again? The ToteSavvy was born – a simple organizer insert that turns your favorite handbag into a diaper bag. After a successful Kickstarter campaign during the spring of 2014, Life in Play Company officially launched. Today the company proudly offers two color variations to the ToteSavvy insert (with more colors and great organizational products in development).