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At Kid O, one philosophy trumps all others - that children learn best through play. Not only do kids have more fun when they’re discovering new things through play, but they’re also able to absorb lessons much more efficiently. That's why all Kid O products are thoughtfully designed with plenty of opportunities to explore, develop and play. Using a rich variety of shapes, colors, and sizes, Kid O toys represent boundless possibilities for open-ended creative play. All Kid O products are free of PVC, BPA, lead and phthalates, and adhere to the highest US and European safety standards.