Launched by brother and sister team Jack and Fleur Passant in 2012, Holly & Beau is a unique childrenswear brand that specializes in rainwear… that changes color in the rain (yes, you read that correctly!). After experiencing one of the wettest summers in UK history, the Passants noticed a gap in the childrenswear market - for fun, water-protective clothing they could wear in the rain. Noticing the color change technology often used in nappies, the pair decided to see if it would work with rainwear - and were pleasantly surprised to find that it did. Putting the fun back into rainy days, all Holly & Beau products are also free of harmful chemicals and dyes, and have a UV protection factor of 30+.