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What started in 2007 as a simple relationship between fashion students in Los Angeles and an Italian family-owned clothing factory quickly became Happiness: a lifestyle clothing company that aims to create emotive pieces that allow their customers to express themselves in every way. Founded and led by Michael Scarpellini and Eiman Hamza in Rimini, Italy, Happiness has evolved from solely making t-shirts to including collections that reach towards high fashion. It doesn't matter if it's streetwear or designed for a runway, it's always intended to spread happiness.