Guidecraft

A child playing with Guidecraft Rainbow Blocks by a window
Founded by Fred Fein in 1966 in a woodshop in New York State, Guidecraft was built upon the foundation of creating thoughtfully hand-crafted wooden toys for children. Each toy is designed with open play in mind, and made with FSC and GreenGuard certified wooden materials. Based on STEM play and loose parts theory, Guidecraft toys will truly unleash any child’s imagination. For the past 50 years, Guidecraft has strived to design eco-friendly products that provide children with an enriching and inspiring environment and creative, joyful, and meaningful experiences.
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