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Launched in 2005 by former lawyer Nathalie Butterfield and interior designer Terra Kushner, Fluf is a range of high-quality, organic cotton lunch bags and snack packs. With four kids between them, Kushner and Butterfield wanted to create products that were practical, durable, healthy and safe (and pretty to look at, of course!). With a commitment to the environment, the pair created their own sustainable fabric options, and now print their own designs on organic fabrics for their lunch bags and snack packs. All Fluf products can be machine-washed and used again, and again, and again - echoing Butterfield and Kushner’s commitment to sustainability.