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Anyone who’s ever tried to feed a small child solids knows that things can get - well, messy. So when Lindsey Laurain’s husband told her one night - after a frustratingly untidy meal with their boys - that "someone needs to make a plate that kids can't throw off their high chairs!” she knew she had to act. After a bout of Googling, she realized that her husband was right - and that nothing like that existed yet. A few months later, EZPZ was born, delivering suction-cupped mats, bowls and mini-mats to grateful mamas their tots. Each product is made with 100 per cent hypoallergenic food-grade silicone, and is dishwasher-safe and free of BPA, PVC and phthalates.