EeBoo was founded 25 years ago in the family basement of a young mother who was inspired to create a new paradigm for what it meant to be a working mother. Together with her husband, Mia Galison wanted to encourage creative thinking, open-ended play, and meaningful communication in the products that they developed while working from home and involving the whole family every step of the way. EeBoo toys are designed to promote literacy, storytelling, drawing, imaginative play, and basic math, and the artwork is commissioned from well-loved illustrators of kids' books. Over the years, eeBoo has been awarded more than 200 Oppenheim Toy Awards. Designed with our planet and the safety of young children in mind, every product is made from 90% recycled greyboard, printed with soy-based inks, thoroughly safety tested, and no unnecessary packaging is used. It is the founders' hope that their products will encourage not just children, but the whole family to get down on the floor and play and learn together.