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Founded by Mario Colombo's paternal grandparents in 1923, Colmar is a high-tech Italian sportswear brand that has had a tight bond with the world of sport, especially skiing, for nearly 100 years. The sense of challenge, dedication and consistent effort for continuous improvement, typical of skiing, are part of the brand's philosophy and helped define their Brand DNA: sport, style, innovation, history. Praised around the globe for their creative designs and innovative technologies, Colmar works directly with sportsmen and women to gather feedback and ideas.