by ASTRUP

Two children playing on the floor with by ASTRUP wooden toys
By ASTRUP was founded by Anette Astrup Petersen after losing her daughter, Marie, to cancer in her teens. Needing to process her grief and determined to make a difference in the world, by ASTRUP was born. By ASTRUP truly represents both Anette and Marie's values: caring for others, having a zest for life, and sparking creativity. The Danish brand produces unique, sustainably sourced products that inspire open-ended play, imagination, and joy. Each year, by ASTRUP donates a portion of their sales to find a cure for childhood cancer.
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