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By ASTRUP was founded by Anette Astrup Petersen after losing her daughter, Marie, to cancer in her teens. Needing to process her grief and determined to make a difference in the world, by ASTRUP was born. By ASTRUP truly represents both Anette and Marie's values: caring for others, having a zest for life, and sparking creativity. The Danish brand produces unique, sustainably sourced products that inspire open-ended play, imagination, and joy. Each year, by ASTRUP donates a portion of their sales to find a cure for childhood cancer.