Now a household name throughout the world, Swedish brand BABYBJORN began as a family-owned business all the way back in 1961. Despite their longevity, the brand’s philosophy has always been the same: to deliver safe, innovative products that stand the test of time, for children aged three and under. Not only are Baby Bjorn’s signature carriers, bouncers, high chairs and travel cots safe and functional, they’re also stylish and sleek. Committed to the practice of baby-wearing (which has been shown to have many physical and emotional benefits), the brand has always been family-first, and in the 1980s, print advertisements showing a young father carrying his baby in a BABYBJORN carrier were among the first of their kind. All BABYBJÖRN Kitchen and Bathroom products meet plastic safety standards in both Europe and the USA, and are certified food-safe.