Baby Noomie was founded in 2015 when mompreneurs, Alissa Wapinski and Andrea Schneider, made it their mission to infuse the classic layette with contemporary charm. Synthesizing their modern mojo and the butter-soft quality of Peruvian Pima cotton, Baby Noomie creates clothing, blankets and accessories that are inspired by both of the founders’ South American roots. Passionate about exclusively sourcing the finest grade Pima cotton in the world, the brand opts for cotton grown in Peruvian valleys without the use of pesticides or synthetic fertilizers, making it allergen-free and exceptionally soft with 50 percent more durability than other cottons. Perfect for fussy little ones with sensitive skin, it also has a natural elasticity that ensures non-restrictive comfort. From easy-to-slip-on silhouettes to multi-functional accessories, no product enters production without being tested first by real moms. The practicality of every collection comes from the maternal experiences of its founders, who hope to inspire fellow mamas to take the plunge as momprenuers.