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Founded in 2016 in Australia by new mom Alanna, Alpha Baby Designs started out as a little project of love for her growing family. Alanna created the Animal Alphabet Flash Cards to help her little one learn about the world around him in a creative and engaging way, and the rest is history! Today, the brand produces more than twenty (and counting!) educational, hands-on, and open-ended play-inspired children's toys. Designed to grow with your child, they cater to different ages, stages, and levels of learning from newborns to school-aged tots. Their simple, minimal design encourages improved focus and concentration and will help your little one retain all of the important skills and milestones they reach. Designed with creative play in mind, Alpha Baby Designs is proud to inspire a lifelong love of learning within each child.