Alex + Nova
Best friends and founders of Alex + Nova, Rainie and Jing, met at a mother's group when their babies were brand new. They became fast friends when fashion designer Rainie and seasoned entrepreneur Jing realized they both shared a passion for simple and unique children's clothing that allows the wearer to express their individuality. They drew inspiration from their own kids, Alex and Nova, and with their unstoppable set of design and business skills, the brand was born! Using only the highest quality, non-toxic materials, Alex + Nova produces a charming array of children's attire in dreamy pastels, warm earth tones, and playful prints.