Founded by mothers, Amy Koenigsberger and Stacey Effman, 12|12 is a completely organic children’s clothing range, inspired by their desire to find hypoallergenic clothing that didn’t compromise quality or style. Both women wanted something organic, gentle on sensitive skin, would wash and wear well, and also reflect their modern and clean aesthetic. Since everything on the market fell short of their expectations, Amy and Stacey came up with the concept of 12|12. Together, Amy and Stacey merged their strengths in the fashion and design industries to create a brand that truly reflects their dreams.