“We make toys that kids make their own.” That’s the philosophy at Once Kids, where there’s always time to play. Thinking outside the box, Once Kids offers tots the ability of personalization. The line of natural, heirloom-quality, non-toxic toys (including building blocks, action figures, craft kits and so on), is made from environmentally-friendly, renewable wood that’s also biodegradable. What’s more, one per cent of total sales is donated to the Trash Free Seas Alliance, dedicated to keeping plastic out of our precious oceans.

With their earth-friendly take on traditional plastic action figures, Once Kid’s Playhard Heroes are built strong with superhero-worthy materials and packaged in equally tough wooden boxes. Made of strong Birch wood with articulated sections connected by elastic string and metal joints, these heroes have what it takes to stand up to whatever comes their way!

Key features:

• Eco-friendly wooden action figure
• Great alternative to plastic action figures
• Encourages imaginative play, storytelling and appreciation for the environment
• Non-toxic paints
• Packaged in laser engraved wooden box with chalkboard interior
• Age recommendation: 3 years +
• Dimensions: 7.5″