It’s In My Jeans is a London based mini me denim brand who pride themselves on producing quality denim products in their own family-run factory. With a focus on social responsibility, the art of making great denim jeans has been passed from one generation to another, while their state-of-the-art manufacturing process ensures ethical trade, sustainability and financial accessibility.

Versatile and edgy, the It’s In My Jeans East Denim Jacket is an easy to wear item all year round. With ‘The Next Big Thing’ embroidered on the back, your tot will make a statement wherever they may go.

Key features:

• 100% cotton denim
• Classic collar
• Front button closure
• Pocket detailing
• Barrel cuff
• Silver hardware
• ‘The Next Big Thing’ embroidery on back
• Designed in London