Launched in 2005 by former lawyer Nathalie Butterfield and interior designer Terra Kushner, Fluf is a range of high-quality, organic cotton lunch bags and snack packs. With four kids between them, Kushner and Butterfield wanted to create products that were practical, durable, healthy and safe (and pretty to look at, of course!). With a commitment to the environment, the pair created their own sustainable fabric options, and now print their own designs on organic fabrics for their lunch bags and snack packs. All Fluf products can be machine-washed and used again, and again, and again – echoing Butterfield and Kushner’s commitment to sustainability.

What makes Fluf lunch bags so different? They don’t stink. Literally. Most lunch bags quickly inherit an impossible-to-wipe-clean, funky lunch bag smell (you know the one). Not theirs. Forgot to clean out your lunch bag over the weekend? No worries! Rinse the lining in the sink with soap and water (it dries instantly) and throw the entire bag in the washing machine anytime.

Key features:

• Made of 100% certified organic cotton
• Lining: 100% polyester
• Free of BPA, phthalates and lead
• Zipper closure
• Preshrunk
• Cotton canvas extendable backpack straps
• Rinsable, tested food-safe lining
• Interior pocket (for a water bottle or ice pack)
• Meets or exceeds the highest safety standards
• Durable and roomy
• Machine washable
• Dimensions: 10″ x 6.5″ x 4″