The brainchild of former fashion industry staffer Amy Koenigsberger and designer Stacey Effman – both mamas themselves – 12 | 12 is the result of the women’s desire to find stylish, organic and modern clothing for their babies. For Amy in particular, the need to find children’s clothing that would be suitable for her sons, both of whom suffered from potentially life-threatening allergies, was paramount. The answer, Amy and Stacey found, lay in organic pima cotton, which is farmed without the use of pesticides and insecticides, and is hypoallergenic (not to mention exceptionally soft, luxurious and highly durable). For every 12 | 12 item you buy, the team donates an item from their range to Baby2Baby, which provides children from low-income families with diapers, clothing and other essentials.
12 | 12′ sustainable merino hat is made from premium Italian wool in a lightweight, breathable weave. A staple for fall, the wool is super soft with zero itch-factor.
- Made of 100% sustainable merino wool
- Eco-friendly dyes free from harmful substances
- Hand wash or dry clean only
- Made in Hong Kong