New Hart + Land PJs you’re going to love!

Made from buttery soft 100% Pima cotton, these matching PJs by HART + LAND will keep the whole family warm and snuggly

dad and daughter in matching pjs

When Nasiba Adilova and the team behind HART + LAND set out to make a collection of non-toxic and insanely soft essential basics for kids, little did they know just how successful their pajama designs would be.

Featuring prints by artists like Loulou Baker and Inslee Fariss, the family matching sets sold out almost instantly, prompting the brand to create HART + LAND SLEEP – a division that focuses solely on designing and creating pajamas made with original and exclusive artwork for children and adults.

All made from 100% Peruvian Pima cotton and printed with non-toxic inks, HART + LAND pajamas meet OEKO-TEX Standard 100 requirements, meaning they’re free of harmful chemicals like flame retardants, PFCs, PVC and antibacterial agents. It also means they are sustainably and ethically produced.

Throughout the entire design and production process, The Tot team finds artists to collaborate with, share inspiration, trends, and collect customer feedback in order to brief hand-selected artists effectively. Once an initial draft is made, all hands are then on deck to tweak color, placement and scale.

This season, HART + LAND chose artists, Kathleen Brown, Loulou Baker and Inslee Fariss to create both gender specific and gender neutral patterns with their original artworks. Mediums include watercolor, colored pencil and paint.

family in matching avocado pjs

Kathleen Brown is an Austin based artist who specializes in acrylic and watercolor. Celebrated for her ability to give a sense of motion to her pieces, she has created fun and quirky food-themed prints that feature avocados, donuts and macarons.

Loulou Baker, the founder of Peeps Paper Products, has used her years of experience and eye for timeless designs to create a playful firetruck print.

brothers in matching fire truck pjs

Based in New York City, Inslee Fariss, painted three incredible prints for the new sleep collection including dinosaurs, Americana and unicorns.

little boy on bed in dinosaur Pjs

Kathleen, Loulou, Inslee and The Tot truly understand what both children and adults want from pajamas: to feel comfortable, safe, relaxed and happy. Whether you want a print that will inspire dreams filled with adventure or one that will make Christmas morning even cuter, the new HART + LAND SLEEP collection certainly can and will deliver.