The Tot 10: Best-Selling Products In 2021

If you’re looking for tried and trusted products for your family, this list is for you! From a Franklin + Emily Toddler Tower to a magical nature hideaway by Plum to a cozy Babyletto rocker, these are the top 10 best-selling products in 2021!

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If we were to look back over 2021, it would be the year that we embraced a new normal. While life is certainly not what we once knew, what has emerged instead has been an acute appreciation of the little joys that make life great. Through it all, the brands we know and love gave us products that made life easier, better or simply more fun!

As we look back on the best-sellers of 2021, what emerged was how much all of you truly value premium, quality products. Trusted brands such as Babyletto, Franklin + Emily, Hollow Woodworks, Lily & River, Wayb, Olli Ella, Plum, Balu Organics and HART+LAND all earned themselves a spot on this highly competitive list. It’s no surprise as they all embrace the ethos of bringing you innovative products that are non-toxic and safe, and they certainly delivered!

Scroll down to see the top 10 best-selling baby and kids products of 2021!



#1 Hart+Land Personalized Sweatshirt


The Hart+Land personalized sweatshirt has been the number one thing you’ve added to cart. Made of organic pima cotton and free of harmful chemicals and non-toxic dyes, this cozy sweatshirt has become a favorite in many wardrobes. The fact it can be personalized makes it even better.


#2 Hollow Woodworks Personalized Puzzle Bench


With the amount of stuff kids accumulate we love any product that does double duty- and clearly so do you! This wooden bench by Hollow Woodworks is a step stool and a puzzle all in one. The colorful letters are also great for helping with color and letter recognition along with developing motor and problem solving skills.


#3 Lily & River Little Creator Table


A great way to keep little hands busy, this Lily & River Little Creator Table is perfect for creative play. One side has a brick skin for building with LEGO and Duplo, while the other side features a dry erase surface for drawing and writing.


#4 Babyletto Swivel Glider


Eco-friendly, GREENGUARD Gold Certified and durable, this glider is the perfect cozy spot to snuggle with your little one. With its contemporary design, this Babyletto glider was a firm favorite in 2021, no doubt becoming an integral part of many a nursery.


#5 Wayb Pico Car Seat


Gone are the days of having to take a bulky car seat when travelling! This lightweight car seat turns into a backpack, tote or carry-on when not in use, and fits most airline overhead compartments. The Pico is also a great option as an extra car seat for grandparents or a babysitter.


#6 HART + LAND Toddler/Big Kid Pima Cotton PJ Set – Bugs


While parents may love HART + LAND’s basics, they EXTRA LOVE their exclusive seasonal family matching PJ prints! The most popular of 2021? Bugs!


#7 Balu Organics Medium Premium Ball Pit


The Balu Organics Premium Ball Pit has proven quite popular in 2021 and no wonder! Made from 100% organic cotton outer and soy-based foam, and with crush-proof balls, it’s the ideal toy to encourage active play, plus it’s sleek design will allow it to slot seamlessly into your home’s decor.


#8 Franklin + Emily Toddler Tower


Made in Brooklyn, the Franklin + Emily Toddler Tower is just what kids need to begin to develop a sense of independence. Easy to move around in the kitchen, bathroom or outside, it can be used for cooking, cleaning, craft time and more!


#9 Olli Ella Strolley


The Olli Ella strolley is ideal for imaginative and open-ended play – from a pram one minute to a shopping trolley the next. The sweet rattan design and vintage look make it the kind of toy that will take pride of place in any toy collection—and our best seller list!


#10 Plum Discover Nature Play Hideaway


There’s nothing as great as playing in the great outdoors and this hideaway features everything a kid needs for a fun time. From a mud kitchen for sensory play to a cozy nook for reading, it’s the ultimate toy for play time.