Baby Furniture Just Got Even Cooler

Thanks to four dads who wanted to rethink baby furniture, bloom® is changing the expectations of style and design when it comes to gear for your little one.


With a firm belief that parents and their babies should live together in style and functionality, bloom® has created a non-toxic and innovative contemporary furniture and gear line that is inspired by fashion and lifestyle and reflects modern living. Seriously – this stuff could have its own exhibition at the Museum of Modern Art.

Even though baby products have traditionally been functional, four dads found that much of it is not in tune with the design sense of today’s parents and decided to create high quality, iconic products that enhance contemporary, dining, living & dreaming spaces. With safety and environmental sustainability being paramount in their creative process, bloom®’s range exceeds all applicable safety regulations and is engineered using sustainable resources. All bloom® wooden products are manufactured mdf-free, formaldehyde-free and lead free; using low voc baby-safe finishes and eco-friendly packaging.

Ready to check out the goods?

  1. bloom® coco go: The bloom® coco go baby lounger has 3 easy-to-activate recline positions; fully lie-flat, semi-reclined & fixed upright. Crafted from birch wood, it has an anti-skid base, two soothing vibration speeds and front and rear retractable feet. The front facing seat pad is made of 100% organic cotton and has a 5-point padded safety harness.
  2. bloom® coco stylewood: The Coco Stylewood belongs in contemporary living spaces with its iconic form and comfortable nest for baby formed in patented stylewood™. Featuring an organic baby-facing seat pad, a 5-point safety harness with one-push smart buckle and smooth self-rocking motion that’s naturally soothing to baby.
  3. bloom® fresco chrome special edition: As the world’s highest baby chair, the bloom® fresco chrome’s 3-position recline system has an easy up/down height adjustment to allow your baby to join the family at the dining table, breakfast bar; starting from birth, all the way to school age. Perfect for keeping newborns up off the ground and away from pets (or older siblings!) the fresco grows with your child and can be used up until the age of eight.
  4. bloom® luxo cribA modern and luxurious addition to any nursery, the European-designed Luxo crib allows your baby to sleep in style from newborn up to 5 years old. The gently curved ends cocoon your little while the open slats promote all-important air flow. Boasting its no-tools-required assembly, the Luxo’s patented design allows folding for storage when not in use.