Introducing Amaia

We’re thrilled to announce that Amaia, the children’s clothing collection beloved by Duchess Kate, Victoria Beckham, Kate Hudson, Sienna Miller, Claudia Schiffer and countless other mamas is now available from The Tot.


When Prince George was pictured wearing Amaia, the items sold out almost instantly. However, it’s not just because England’s most fashionable prince wore them that mamas around the world have fallen in love. Amaia’s collection is gaining its own reputation for extremely high quality family heirloom pieces designed for comfort, style and most importantly – longevity.

Designed by Amaia’s founders, Amaia & Segolene, the collection takes inspiration from the traditional ways of dressing children and adapts it for today’s world. Amaia, who is from Spain, and Segolene, who is from France are both busy mothers working in central London to deliver the finest products possible. It is their knowledge of their own needs and desires that helps execute such a thoughtfully curated and sensibly priced collection of children’s wear.

With a love of sophisticated cuts and high quality materials, the designing duo are bringing out new prints, retro detailing and ultra soft finishes every season. Their range of clothing is also complemented by their accessories collection, which includes shoes, hair bows, jewellery, baby gifts, swimsuits, tights, and more. With fabric sourced from all over Europe, Amaia & Segolene blend subtle colors and bright prints with retro flair and trendy cuts to make everyday wear pieces as well as dressy garments for special occasions. With elements of both French and Spanish fashion, the main emphasis is on quality.

Amaia’s brick and mortar storefront first opened in Fulham in 2004, but moved to Chelsea the following year. Since then, Amaia has become one of London’s leading children’s fashion shop with a loyal (and royal) and devoted clientele from around the globe. To say we are excited to have their collection in our portfolio is an understatement. We are honored and proud to be able to give our mamas access to such a wonderful brand of clothing.

Five pieces just in from Amaia that we love:

Amaia Lufta Dress


Beautifully handmade, the Amaia Lufta smock dress features traditional red houndstooth fabric, puff sleeves and ruffle collar.


Amaia Croque Monsieur Jumper


The vintage-inspired Croque Monsieur jumper is the perfect Autumn outfit for your little prince. Designed in a traditional tartan plaid or classic chambray blue, it pairs easily with almost any Winter color.


Amaia Alice Dress


The elegant and chic Alice dress is a must-have addition for any little girl’s wardrobe. Made of soft and warm cotton, it features puffy sleeves, off-white ruffle collar and trim and mother of pearl flower button detail.


Amaia Mallard Shirt 


Made of soft Viyella cotton, the Mallard shirt is sure to keep your little one warm and stylish this season. Featuring an adorable Peter Pan collar and buttons on the cuffs, it pairs perfectly with Amaia’s Croque Monsieur Jumper or Griotte Bloomers.


Amaia Page Dress


Simple but chic, the Amaia Page Dress is lovely as it is comfortable. Made of the softest viscose, it features long sleeves, a Peter Pan collar and pleated skirt.

SHOP the complete Amaia collection available from The Tot